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Best ISA Accounts

Compare our latest Cash ISA and Investment ISA ideas

Here we bring you some of our Best ISA Accounts for 2020 - 2021.

Our focus here is on stocks and shares ISA accounts. If you are looking for a cash ISA click here.

Investment Fund Supermarket ISAs

Stocks & Shares ISA

from Interactive Investor

ISA Option
Allows ISA Transfers
Regular Savings
  • Protection Scheme: FSCS
  • Fund Choice: Access 40,000+ UK, US and international shares on 17 global exchanges. Choose from over 3,000 funds or select a ready made portfolio. Investment trusts, ETFs, Bonds & Gilts. Option to invest in 6 low cost funds selected by experts to get you started. Capital at risk. Tax & ISA rules apply
  • Invest From: £25 a month or any lump sum

Why we like it: An award-winning ISA that gives you complete control. The second largest platform in the UK with the widest choice of investment options in the market including funds, investment trusts, ETF’s and more. Strong ethical investment proposition with more than 140 investment options. Open online in less than 10 minutes. Access to expert independent ideas and analysis. Low cost fees and trading.

Important: The value of your investments can rise as well as fall. You may get back less than you invested. If you’re unsure, we recommend you ask for independent advice.

Stocks & Shares ISA

from Hargreaves Lansdown

ISA Option
Allows ISA Transfers
Regular Savings
  • Protection Scheme: FSCS
  • Fund Choice: Choose from over 2,500 funds, shares, investment trusts and more to build your portfolio. UK and overseas shares. Corporate and government bonds. Exchange Traded Funds (ETFs). Ready-made portfolios to suit your goals and attitude to risk from £1,000. Expert research to help make your decisions. Investment trusts and much more. Capital at risk.Tax & ISA rules apply
  • Invest From: £25 pm or from £100 lump sum

Why we like it: Choose your own funds or alternatively a ready made portfolio. Market-beating savings and discounts of up to 5.5%. No charge to buy and sell funds. Low, tiered annual charges for holding funds, with a maximum of just 0.45% per annum. Free fund updates and analysis from experienced research team. Invest with a financially secure, FTSE 100 company.

Important: The value of your investments can rise as well as fall. You may get back less than you invested. If you’re unsure, we recommend you ask for independent advice.

Stocks & Shares ISA

from Fidelity

ISA Option
Allows ISA Transfers
Regular Savings
  • Protection Scheme: FSCS
  • Fund Choice: Choose from over 4,000 investment options, including one of the widest fund ranges in the UK, plus shares, investment trusts and exchange-traded funds. There’s also expert guidance to help with your investment decisions, which includes a selection of tools and insights from Fidelity’s experts. Capital at risk. Tax and ISA rules apply.
  • Invest From: £25 through regular savings or £1,000 lump sum

Why we like it: Fidelity has lots of investment options, plus an extensive range of guidance tools to help you decide what to invest in. Their award-winning ISA is easy to start and offers great value, their a typical service fee of just 0.35%. Other ongoing charges apply. On top of that, everything is backed by Fidelity’s 50 years of investment experience.

Important: The value of investments can go down as well as up so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

Tax treatment depends on individual circumstances and all tax rules may change in the future.

    Best ISA Accounts

    Looking for the best ISA accounts? When choosing an ISA, it is important to consider:

    • Timescales - If you need access to your money in the short term consider a Cash ISA Account. If you are comfortable locking up capital for the medium to longer term you may wish to consider a Stocks and Shares ISA which has the potential to beating cash over the longer term
    • Attitude to investment risk - If you are not prepared to lose capital then a Cash ISA is probably the better option for you. It is important to remember that over the long term inflation can erode your capital in real terms so getting a good rate of interest on your cash ISA should be a priority. If you are prepared to risk capital to achieve higher potential returns then a stocks and shares ISA should be considered.
    • Charges - different ISA plans will have different charging structures. It is important that you are aware of what these charges are and how they could affect your ISAs performance over time.

    After you have answered the above questions, use our ISA comparison tables on this site to help find a suitable deal. We recommend that you seek financial advice from an independent financial adviser if you are unsure about what you want. ISAs are great ways to save tax efficiently for both lump sum and regular savings - to ensure your get the best ISA for your circumstances invest some time in researching your options.

    After the Bank of England cut UK interest rates following on from the 2008 financial crisis, they have remained at extremely low levels ever since.

    The European credit crisis, huge public borrowing and more recently Brexit and COVID-19 have all put pressure on central banks to keep interest rates close to zero.

    Indeed, the amount of global debt issuance by investment grade companies paying negative interest rate hit just over 17 trillion USD recently – a new record - although perhaps not one to shout from the rooftops about!

    So what kind of returns can I expect on cash ISAs going forward?

    The chart below from the BOE gives you a good visual aid on current cash return prospects.

    "Looking at this graph
    if you are looking to invest for the longer term you have to question the logic of putting money into a standard cash ISA".

    Oliver Roylance-Smith, Head of investment & savings.

    UK savers who keep money in long term savings accounts or Cash ISAs where returns are historically lower on fixed rate products will be doing very well to keep their money's buying power ahead of inflation.

    "Are you one of the 8.5 million adults that subscribed more than £44 billion into Cash ISAs in the last tax year, or maybe you’re part of the £268 billion currently held in Cash ISAs?

    Either way, its possible that you are receiving record low returns, with market leading interest rates only offering around 1.0% to 1.10% AER on 3 to 5 year fixed rate ISAs at the moment. So are there any other options to consider?"

    Needless to say, investors are left scratching their heads in how to earn any meaningful yield on their money.

3. Alternative Options To Consider

1. Cash ISA Deposit Plan

If you’re prepared to forego a fixed return, Investec Bank’s popular Kick Out Deposit Plan, offers the same capital protection as any other bank deposit, but will pay 2.25% for each year (not compounded), provided the FTSE 100 Index at the end of each year from year 3 onwards, is higher than its value at the start of the plan (subject to averaging).

That’s a potential 6.75% after 3 years, 9.0% after 4 years, 11.25% after 5 years, etc.

Since the plan is also available as a Cash ISA, and accepts ISA transfers, if you’re thinking what else is there that could release greater potential from your cash, this is an option.

The downside is that the return is not guaranteed, so you could receive only your initial capital back.

More information »

2. Active Savings

Lets face it the best fixed cash ISA rates are not as competitive as the best non cash fixed ISA rates.

One of the challenges with cash is that rates are changing all the time and you need to be proactive in moving money when rates fall.

If you are looking for better returns on your cash (money held outside an ISA) & keeping your money in an ISA is less important than earning a top UK interest rate then...

The good news is that there is a new service offered by Hargreaves Lansdown called "Active Savings" where you no longer have the hassle of opening, closing and transferring your savings between different banks and building societies.

Once your account is open, you can pick and mix savings products from a range of banks and building societies, without ever having to fill in another form.

There are a range of products and terms to choose from, and you can have as many as you like.

With Active Savings there are a host of measures in place to help protect your cash. From Financial Services Compensation Scheme protection, to online encryption technology.

More information »

3. Stocks and Shares ISAs

If you are undecided on whether to go for a cash or stocks and shares ISA a key consideration is interest rates.

"Right now interest rates
are about as low as they can get!"

With cash ISA provider instant access and fixed rate products offering sub 1% rates at the time of writing the challenge over time is that the buying power of your money will deteriorate due to inflation. As at July 2020 the Retail Price Index figure was measured at 1.6%.

The average 1 year fixed rate as at September 2020 was 0.44% (Source: Bank of England).

In real terms the average account holder in a 1 year fixed rate bond is losing money in real terms.

If you want to tackle inflation and you are happy to lock your money away for 5 plus years then you should seriously consider a stocks and shares ISA.

Hargreaves Lansdown have produced a useful guide if you are thinking of investing in an stocks and shares ISA.

Get FREE Guide »

Alternatively have a look at the different investment ISA platforms available which allow you to set up an account and then you can decide what you want to invest in.

If you prefer you can opt for a service where the investing is done for you based on different risk profiles. E.g. Both Legal and General and Fidelity offer a ISA stocks and shares service where you can leave the investing to them.

Important information - please keep in mind that the value of investments can fall as well as rise, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

HOW YOU COULD GROW YOUR MONEY, FREE OF UK TAX

Your simple guide to ISAs

If you're thinking about saving or investing, an ISA (Individual Savings Account) is a great place to begin.

This simple guide will give you all the information and resources you need to get started. You'll learn:

  • What an ISA is, and how it works
  • The different types of ISAs available
  • How many ISAs you can have
  • How much you can put in an ISA

Get your FREE Guide »

Important Risk Information:

The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments. This website aims to provide information to help you make your own informed decisions. It does not provide personal advice based on your circumstances. If you are unsure of how suitable an investment is for you, please seek personal advice.

High Income ISAs

High income ISA ideas:

ISAs Products

Cash ISAs

Fixed Rate & Instant Access ISAs:

Cash ISAs: 

Stocks & Shares ISAs

Types of Stocks and Shares ISA include: 

Stocks and Shares ISAs

Latest News

5 Considerations for Your Next Investment ISA

15th March 2021

You've decided to invest your savings into a Stocks and Shares ISA. You'll be using your tax-free ISA allowance for this year before the deadline, while also investing your money for your future. But what do you need to consider before opening an account? We've put together a list of our top five considerations for you to think about before you click "apply". 

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ISA.co.uk is a trading style of Fair Investment Company.

We've been comparing and recommending ISAs for many years so you can trust you're in good hands.

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ISA can be confusing at first and this site includes a useful and helpful introduction into the world of ISAs