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​Which is the Best ISA to Invest In?

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Which is the Best ISA to Invest In?

Investment ISAs are becoming a popular choice to counteract the low interest rates offered by banks. More and more providers are making it very simple for people to begin investing by offering clear charges, ready-made portfolios and even managed accounts.

Two types of investment ISA:

Innovative Finance ISA - These ISAs involve peer to peer lending. You effectively act like a bank, people borrow money off you and pay it back over a period of time with interest. The idea is that you can get much higher interest rates than with a Cash ISA but without the risk of a Stocks and Shares ISA. The main risks include borrowers defaulting on their payments. This can be avoided by spreading your loan over a high number of borrowers. As this ISA is still relatively new, there are a few providers but this market is expanding rapidly.

Stocks and Shares ISA – These ISAs can (and traditionally do) offer higher returns than a Cash ISA. Customers can invest in the stock market as well as gilts, bonds and propert. The tax-free wrapper makes it an attrative way to invest.

Picking the right account for you can be daunting if you’re new to investing so we’ve highlighted some of the best accounts for you below.

Best for Fund Choice:

Hargreaves Lansdowne Investment ISA offers over 2,500 funds and a lot of advice in the form of newsletters and articles. If you need to learn more about investing, their website is a great place to start.

  • You can access your money at any time
  • 24/7 access to your account with online banking
  • Invest with a financially secure, FTSE 100 company
  • Open your ISA with a lump sum from £100, or start a monthly direct debit from just £25 per month
  • Top up your account in just a few minutes with a debit card
  • Hargreaves Lansdown offer two types of Socks and Shares ISA:

    Ready-made ISA: this account offers a simpler way to invest. This account allows you to choose from six pre-built portfolios which allow you to choose your investment goal and level of risk. It’s perfect for people who are new to investing, currently lack the confidence to choose their own funds or simply don’t have time to research potential investments.

    With this account, your portfolio is regularly rebalanced to increase performance.

    Do-it-yourself ISA: this option allows you to invest in over 2,500 funds with no charge when you buy and sell funds. You will be able to choose from shares listed on the UK, US, Canadian and European stock markets.

    Best for Accessibility:

    Axa also offer a wide range of domestic and international funds but with an easy to navigate portfolio and descriptions on each fund page, Axa also makes it easy for people new to investing.

    Axa is also one of the cheapest options.


  • Invest from as little as £50 per month or a lump sum of £500 or more
  • Earn a variable rate of interest on any cash held in your ISA while you decide where to invest
  • Take control of your own investments through our online service
  • UK based customer support team
  • 24/7 access to your account online or using their app
  • Best High Street Bank

    ISAs can help you grow your investments faster over time. This is because you won’t be taxed on any returns you make on your investments within an ISA. With the Lloyds Investment ISA you can:

  • Choose between their three managed funds to invest all or part of your annual ISA allowance: lower, medium, or higher risk and potential return
  • Start investing from £100 a month, or if you are looking to invest an initial lump sum the minimum is £2,000. Alternatively, you can do both.
  • Transfer money in from an existing cash or stocks and shares ISA and preserve the tax efficient status as long as you follow the correct procedure
  • Use Internet Banking to monitor your Investment ISA’s performance, top up your investment, set up regular investments, or switch your money between their three managed funds
  • You can sell all or part of your investment at any time and we won’t charge you a fee for doing so
  • Here are just some of the great options on offer within the Investment ISA market. There are many others to consider. Please check our tables for comparisons and latest rates.

    ISA idea for tax free income

    Best ISA Ideas For Growth

    The opportunity for a high fixed tax free monthly income.

    Maximise your 2019-20 allowance!

    Invest from £3,000

    Click here for more details...»

    Important Risk Information:

    This website contains information only and does not constitute advice or a personal recommendation in any way whatsoever. The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. The tax efficiency of ISAs is based on current tax law and there is no guarantee that tax rules will stay the same in the future.

    Different types of investment carry different levels of risk and may not be suitable for all investors. Please ensure that you read the Important Risk Information for further details. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment and should read the product literature. If you are in any doubt as to the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice.

    High Income ISAs

    High income ISA ideas:

    ISAs Products

    Cash ISAs

    Fixed Rate & Instant Access ISAs:

    Cash ISAs: 

    Stocks & Shares ISAs

    Types of Stocks and Shares ISA include: 

    Stocks and Shares ISAs

    Latest News

    What is a Lifetime ISA, And How Does it Work?

    28th February 2020

    Launched in 2017, offering a saving bonus of 25% from the government, Lifetime ISAs offer highly attractive benefits for the right people. If you’re saving for your first home, or saving for retirement – you should be thinking about opening a Lifetime ISA. 

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