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AJ Bell ISA Review

AJ Bell ISA Review

Investment ISAs put your capital at risk & you may get back less than you originally invested.

Share Dealing ISAs

Share Dealing ISA

from AJ Bell

Allows ISA Transfers
  • Trade From (frequent trader rate): £4.95
  • Trade From (standard trader rate): £9.95
Investment Fund Supermarket ISAs

Stocks & Shares ISA

from AJ Bell

Allows ISA Transfers
Regular Savings
  • Fund Choice: Wide range of stocks and shares, over 2,000 funds (unit trusts and OEICs), investment trusts and ETFs. Capital at risk.
  • Invest From: £25 pm
Lifetime ISAs

Lifetime ISA

from AJ Bell

Regular Savings
  • Protection Scheme: FSCS
  • Fund Choice: Over 2,000 Funds, Shares and ETF's. Capital at risk.
  • Invest From: £25 per month
Junior ISAs

Junior Stocks & Shares ISA

from AJ Bell

Regular Savings
  • Invest From: £25 pm
  • Investment Options: AJ Bell offer a wide range of investments including shares, funds, investment trusts and ETFs (exchange traded funds). Capital at risk.


The fees incurred by the opening of an AJ Bell ISA depends on the funds or shares you have. 

Examples of fees you might be liable for include: 

  • Buying or selling dealing charges 
  • Custody charges

The website contains a calculator, which means you'll be able to calculate what you would be liable to pay.

Fund Choice

AJ Bell boasts a wide variety and a long list of possible. These include:

  • A wide variety of funds
  • Stocks and shares options
  • Lifetime ISA options 
  • SIPP options

Customer service

The customer service features of AJ Bell as a platform include:

  • A  list of services provided by AJ Bell 
  • A phone number available on the website 
  • Webchat facilities
  • Email address provided
  • Physical postal address also provided

Research & tools available

To find the ISA which is right for you, you can look at their Investment ideas tab, as well as browse the website to find the right fund for you. 

Is "AJ Bell" The Best Place For Your Child's Junior ISA?

For this tax year (2020/2021) you can invest up to £9,000 in a tax-free wrapper for your child’s future in a Junior ISA.

If you’re looking to set up a JISA (Junior ISA) at AJ Bell, then you need to know what costs, choice, customer service and research tools you can expect to get by going with this provider.


The charges associated with a JISA at AJ Bell are:

  • The ability to buy and sell funds from £1.50
  • Buying and sellijng shares from £9.95 
  • Buying and share online share deals from £4.95
  • An annual shares custody charge of 0.25% of the value in your account (with a maximum of £5 per quarter) 
  • Annual funds custody charge of 0.25%
  • Charges can be found through their calculator 

Fund Choice

In terms of fund choices, much like the standard ISA, you can choose from:

  • A wide variety of funds
  • Stocks and shares options
  • Support for choosing the right investment for you

Customer service

The customer service for JISAs is the same as the customer service provided for general ISAs. They also provide FAQs specifically tailored to the JISA product, so you can look there for information. This also includes Investment ideas, which can be helpful for a first-time investor.

Research & tools available

AJ Bell has a page on their website specifically dedicated to JISA accounts, which contains lots of information you may want to look at before opening a JISA with this provider. This includes:

  • Their charges
  • Investment ideas
  • FAQs
  • Information on transferring a JISA
  • Facility to open a Junior ISA
Important Risk Information:

The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments. This website aims to provide information to help you make your own informed decisions. It does not provide personal advice based on your circumstances. If you are unsure of how suitable an investment is for you, please seek personal advice.

Lifetime ISAs

Save for your first home and retirement

Compare Lifetime ISAs

Junior ISAs

Invest for your child’s future

Compare Junior ISAs: 

Stocks & Shares ISAs

Invest tax-free in stocks and shares 

Compare Stocks and Shares ISAs:

Latest News

5 Considerations for Your Next Investment ISA

15th March 2021

You've decided to invest your savings into a Stocks and Shares ISA. You'll be using your tax-free ISA allowance for this year before the deadline, while also investing your money for your future. But what do you need to consider before opening an account? We've put together a list of our top five considerations for you to think about before you click "apply". 

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About us is a trading style of Fair Investment Company.

We've been comparing and recommending ISAs for many years so you can trust you're in good hands.

About us

4.74 Average

23 Reviews


I found the way the different options are presented very clear - much more useful than some other comparison sites. I sent it to my daughter as well.


Very informative, find myself a good ISA account with best return in terms of interest.


Easy to use website and up to date. Saved the link on my tablet.

Rob Holden

The website was very useful and informative.

Andrew Johnson

ISA can be confusing at first and this site includes a useful and helpful introduction into the world of ISAs