skip to main content
Nov 2020

How to Choose the Right ISA for You

How to Choose the Right ISA for You

You have a £20,000 yearly allowance that you can put into the ISA tax-free wrapper. You can spread this over different types of ISAs or you can focus your money into one type of ISA. Choosing the right type of ISA is important to make sure you make the most of your allowance: but, how do you choose the right one that works for you? 

The right ISA for you will depend on what you want your money to do: there are a lot of options to serve various needs. You can read about all the different kinds of ISAs in a more in-depth way on our website. 

The Right ISA For...

Access to Cash

If you want to put your pennies into an ISA but want to retain access to those funds, then you’ll want to open an Instant Access Cash ISA.

This money will gain interest in a tax-free wrapper, keeping it safe from income tax and capital gains tax.

While Instant Access Cash ISAs currently have historically low interest rates, they are still a good option if you’re new to ISAs and don’t know where to put your money, and want to make sure you maintain access to your money. 

Long-Term Savings

There are some great ISA options when it comes to long term savings, with some potential for excellent returns which are kept safe from capital gains tax and income tax. The two that we want to highlight here are:

Investment ISAs are basically what it says on the tin: they are ISA wrappers within which you can put your money to work in investments. The returns from these investments are tax free. Investment ISAs should be longer term ways of saving because you should try and hold investments for at least five years – to allow for the normal fluctuations in the stock market.

There are a wide variety of different kind of Investment ISAs to choose from, which may or may not be for you depending on what kind of investor you are. These include:

Lifetime ISAs are a specific type of ISA which was intentionally created for long term savings. You can put up to £4000 into a LISA for this tax year and for this the government will put in a 25% bonus to any cash you put in. So, you have the potential to gain £1000 free cash, which is an excellent return rate.

The catch with Lifetime ISAs is that you can only access the cash once you turn 55 or in order to fund a deposit on your first home. This makes them an excellent long-term saving option, with a fantastic return rate that you’ll find tough to beat.

Buying Your First House

For buying a first home, a Lifetime ISA is the best way forward. The previous Help-to-Buy ISA scheme are still valid if you opened one before the end of the scheme (November 30th, 2019), but if you’re looking to open an ISA now with the view towards saving for a new home then you’re going to want to open an LISA.

A LISA has a limit of £4000 that you can put into the account every tax year, and the government will then put in a 25% bonus to however much you have put in – giving you the potential to gain an impressive £1000, which can go a long way to boosting your deposit savings.

You’ll be hard-pressed to find a 25% bonus return in any other account.


Junior ISAs are the only option for having an ISA under the age of 18.

One of the requirements for opening an ISA in the UK is that you have to be over the age of 18 – but, as an adult, if you are the guardian or parent of a child, you can open a JISA for them. This is an account which you can put money into which will gain tax-free returns which the child in question can then access once they reach the age of 18.

This current tax year’s allowance for a JISA is a generous £9000 – that’s a very high allowance for you to put money away for your under-18s to set them up for some financial security at the start of their adult life.

Diversifying your Investments

If you’re an investor, you’ll likely already have Investment ISAs – they’re a great way to invest in a tax-efficient manner.

But, if you’re looking to diversify the kind of investments you have (and you have plenty of investing experience) then you might want to think about a Peer to Peer ISA.

These allow savers can lend money directly to borrowers, getting rid of the middle man and potentially benefiting from a better interest return on their investment.

Many of them offer higher, attractive returns – but they do come with a higher level of associated risk, so it’s important to make sure you’re comfortable investing before you go down this route. 

Read more about your ISA options.

Selected ISAs

Stocks & Shares ISAs

from Legal & General

Allows ISA Transfers
Regular Savings
  • Fund Choice: Choose from 50+ L&G funds including low cost index tracker funds, multi asset, fixed income, property & equity funds. Alternatively let L&G managed your funds for you based on your risk profile.
  • Invest From: £20 per month or £100 single

Why we like it: Legal & General can help you save for a brighter future with their stocks and shares ISA. Choose from over 50 funds, including ready-made investment options that spread your money across different investments for you and sustainable funds that seek to make a positive difference without compromising financial returns. Please remember with investments, your capital is at risk, the value of your investment and any income from it may fall as well as rise and is not guaranteed. You may get back less than you invest.

Important: Please remember the value of your investment and any income from it may fall as well as rise and is not guaranteed. You may get back less than you invest.

Investment Fund Supermarket ISAs

Stocks & Shares ISA

from Fidelity

Allows ISA Transfers
  • Protection Scheme: FSCS
  • Fund Choice: Select from over 4,000 funds. Large selection of UK shares. Investment trusts, ETFs and investment portfolios put together by experts.
  • Invest From: £25 per month or lump sum from £1,000

Why we like it: Investment choice from over 100 fund providers, giving you access to 4,000+ funds. Great service – from investment guidance on website through to UK-based phones team. PathFinder, Select 50, Investment Finder - investing tools for beginners to advanced investors. 24/7 access via online Account Management system.

Important: The value of your investments can rise as well as fall. You may get back less than you invested. If you’re unsure, we recommend you ask for independent advice.

Stocks & Shares ISA

from Hargreaves Lansdown

Allows ISA Transfers
  • Protection Scheme: FSCS
  • Fund Choice: 2,500+ Funds
  • Invest From: £25 pm

Why we like it: Choose your own funds or alternatively a ready made portfolio. Market-beating savings and discounts of up to 5.5%. No charge to buy and sell funds. Low, tiered annual charges for holding funds, with a maximum of just 0.45% per annum. Free fund updates and analysis from experienced research team. Invest with a financially secure, FTSE 100 company.

Important: The value of your investments can rise as well as fall. You may get back less than you invested. If you’re unsure, we recommend you ask for independent advice.

Junior ISAs

Junior Stocks and Shares ISA

from Hargreaves Lansdown

Regular Savings
  • Investment Options: Invest from £25 per month or deposits of £100.

Why we like it: Invest for your child from £25 pm tax free. A wide range of top performing funds to choose from. The annual charge for holding investments in a Hargreaves Lansdown Junior ISA is never more than 0.45%. Your dealing and other charges will depend on the investments you choose.

Important: The value of your investments can rise as well as fall. You may get back less than you invested. If you’re unsure, we recommend you ask for independent advice.

Important Risk Information:

The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments. This website aims to provide information to help you make your own informed decisions. It does not provide personal advice based on your circumstances. If you are unsure of how suitable an investment is for you, please seek personal advice.

High Income ISAs

High income ISA ideas:

ISAs Products

Cash ISAs

Fixed Rate & Instant Access ISAs:

Cash ISAs: 

Stocks & Shares ISAs

Types of Stocks and Shares ISA include: 

Stocks and Shares ISAs

Latest News

Our Top Picks for Technology Stocks and Shares ISAs

19th January 2021

The tech industry has been booming for the past fifteen years; and it seems to be a rollercoaster that only goes up. The tech bubble has yet to burst, with companies coming out with more and more technological developments and consumer demand is certainly not slowing down. So, for the tech-savvy investor who wants to put their pennies behind this strong growing industry, we’ve put together our top three picks for Technology Stocks and Shares ISAs. 

Newsletter Signup

Sign up to our Newsletter to get exclusive news and offers direct to your inbox.

About us is a trading style of Fair Investment Company.

We've been comparing and recommending ISAs for many years so you can trust you're in good hands.

About us

4.74 Average

23 Reviews


I found the way the different options are presented very clear - much more useful than some other comparison sites. I sent it to my daughter as well.


Very informative, find myself a good ISA account with best return in terms of interest.


Easy to use website and up to date. Saved the link on my tablet.

Rob Holden

The website was very useful and informative.

Andrew Johnson

ISA can be confusing at first and this site includes a useful and helpful introduction into the world of ISAs


Excellent website - clear and helpful information about different products - and a trustworthy partner.


Easy to use website and up to date. Saved the link on my tablet.


Really simple to use and all the information was clear with lots of products available. The interest calculator was really handy too. Have bookmarked and will definitely use again.

Hannah Gordon

This was a really user-friendly site, and was very helpful when it came to comparing accounts and choosing my 2016 ISA.


Easy to use website and up to date. Saved the link on my tablet.


If you wish to invest in an ISA this site has it all. A super comprehensive range of simply explained products from all the major companies.

Cristina Iacob

Very knowledgeble company with an extensive range of services, a great website with loads of useful information.


Nice graphics and easy to navigate

Dr Alan Rogan BSc PhD FCIOB FCABE Eur Ing

Good advice and professional approach


Very helpful for getting my annual ISA

Jonny Doulton

Clear, concise and very professional outfit with an excellent choice of market leading deals.

Paul Tissington not only helped narrow down my choices for a Junior ISA but also provided additional practical information that helped demystify the whole process.

Sunil Karadia

Just the site I needed, I have been looking for a suitable ISA for a while, but as there are so many to choose from, find it difficult to find the right one for me.

James Weatheritt

I found the information on very helpful and easy to understand. The site is easy to navigate and find what you're looking for.

Lisa Holden

I found very insightful and easy to navigate through. The content was useful and helped me make my ISA decision.

Neta Pourhosseini

I thought the information provided was easy to understand and very informative, I would recommend to friends for deffinite.