skip to main content
Homepage /

Best Stocks and Shares ISA

The Very Latest Stocks and Shares ISA
Selected ISAs

FTSE 100 ETF Tracker

from iShares

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks FTSE 100 Index. Largest company shares in the index include, Astrazeneca, Glaxosmithkline, HSBC & Diageo. Capital at risk.
  • Invest From: £25 pm

FTSE 100 ETF Tracker

from Vanguard

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks FTSE 100 Index. Capital at risk.
  • Invest From: £25 pm

FTSE 100 ETF Tracker

from HSBC

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks FTSE 100 Index. Capital at risk.
  • Invest From: £25 pm

FTSE 250 UCITS ETF Tracker Fund

from Vanguard

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks the FTSE 250 index of medium-sized companies, providing a greater UK domestic focus than the FTSE 100. Capital at risk.
  • Invest From: £25 pm

FTSE 350 Tracker

from iShares

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks FTSE 350 Index. Capital at risk.
  • Invest From: £25 pm

MSCI World Tracker

from Fidelity

Allows ISA Transfers
Regular Savings
  • Fund Choice: Tracks MSCI World Index. Low cost tracker fund that invests in global companies such as Disney, Google & Coco-Cola. Capital at risk.
  • Invest From: £25 pm

Best Stocks and Shares ISA

Picking the best Stocks and Shares ISA can be tough, there are plenty to choose from so it can be a little daunting. Particularly for people who are new to investing.

After the Bank of England cut UK interest rates following on from the 2008 financial crisis, they have remained at extremely low levels ever since. The European credit crisis, huge public borrowing and more recently Brexit and COVID-19 have all put pressure on central banks to keep interest rates close to zero.

Indeed, the amount of global debt issuance by investment grade companies paying negative interest rate hit just over 17 trillion USD recently – a new record - although perhaps not one to shout from the rooftops about!

So what kind of returns can I expect on cash going forward?

The chart below from the BOE gives you a good visual aid on current cash return prospects.

Looking at this if you are looking to invest for the longer term you have to question the logic of putting money into a cash ISA. 

UK savers who keep money in long term savings accounts or Cash ISAs where returns are historically lower on fixed rate products will be doing very well to keep their money's buying power ahead of inflation.

Needless to say, investors are left scratching their heads in how to earn any meaningful yield on their money.

However, it doesn’t have to be that way and providers are constantly making it easier for people new to investing or people who are too busy to manage their funds.

If you are looking to invest for the long term (5 years +) on either a regular or lump sum basis then a stocks and shares ISA should be a first port of call when you are considering options. ISAs are simply tax efficient wrappers for your investments which means that dividends and capital gains you enjoy are not subject to income tax or CGT tax.

Options now include: Investment platforms which offer you a wide range of choice with simple interfaces that provide lots of information to help people make clear investment choices.

Best Platforms for Funds:

What is on Offer?

A good ISA fund platform provider will offer:

  • Wide range of funds - The major investment platforms offer extensive fund options including OEICs (Open ended Investment Company) funds, Investment Trusts, Exchange Traded Funds (ETFs), Exchange Traded Commodities (ETCs) and more.
  • Index Tracker funds - An easy and popular way to invest that follows the performance of a particular stock market index e.g. FTSE 100 and the S&P 500
  • Actively Managed funds - A good way to invest in a particular sector or region
  • Multi Asset funds - A range of funds that invest in other funds (a fund-of-funds) or funds where assets are made up of a portfolio of company shares, bonds and cash (a mixed investment range)
  • Income funds - Invest in funds lending money to a government or company, in return for an agreed level of interest over a set period
  • Property fund – Funds that invest in commercial property
  • Ready Made Portfolios - Allow you to invest in a range of investments chosen by an investment expert
  • Share dealing account options - Many platforms offer share dealing facilities to buy and sell shares in UK and international companies. Some platforms will give you an idea of what shares are currently popular with clients and give buy and sell trade volumes. Platforms such as Interactive Investor and Hargreaves Lansdown offer information and research on individual companies and funds to help you make informed choices about investing in shares.
  • Mobile app functionality - Mobile app functionality is getting better all the time and allows investors to keep tabs on their investments 24/7
  • Research and expert analysis - Platforms in wanting your business are constantly innovating to provide better added value services including research to allow you to make better informed decisions.

Don’t just look at the cost

Costs are important: this isn’t a decision you’re going to revisit every year.

For fund supermarket platforms the costs can include:

  • Annual account charges ranging from zero to £100 a year.
  • Annual fund charges from zero to 0.45% of portfolio value.
  • Plus charges each time you make a trade, which could be from £1 to £12.50 per transaction.
  • Consider platforms that run on a flat fee basis for larger portfolios

BUT… some of the more expensive fund supermarket platforms are rated highly by investors for ease of use and good customer support.

Please note that with stocks and shares investment ISAs you could lose money. If you are unsure about what is right for your or your circumstances then consider getting financial advice by talking to an independent financial adviser.

5 Shares For Your 2021 ISA – Free Guide

Investment inspiration for this year’s ISA allowance.

It’s looking more and more likely we’re past the worst of the pandemic.

For five shares that could be worth a look in this context, download a FREE factsheet to discover Hargreaves Lansdown’s experts’ latest picks.

They include:

  • One of the world’s largest mining companies
  • A social media giant eyeing digital dominance
  • An intriguing ‘boring’ stock

Request Hargreaves Lansdown FREE guide »

Important Risk Information:

The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments. This website aims to provide information to help you make your own informed decisions. It does not provide personal advice based on your circumstances. If you are unsure of how suitable an investment is for you, please seek personal advice.

Lifetime ISAs

Save for your first home and retirement

Compare Lifetime ISAs

Junior ISAs

Invest for your child’s future

Compare Junior ISAs: 

Stocks & Shares ISAs

Invest tax-free in stocks and shares 

Compare Stocks and Shares ISAs:

Latest News

5 Considerations for Your Next Investment ISA

15th March 2021

You've decided to invest your savings into a Stocks and Shares ISA. You'll be using your tax-free ISA allowance for this year before the deadline, while also investing your money for your future. But what do you need to consider before opening an account? We've put together a list of our top five considerations for you to think about before you click "apply". 

Newsletter Signup

Sign up to our Newsletter to get exclusive news and offers direct to your inbox.

About us is a trading style of Fair Investment Company.

We've been comparing and recommending ISAs for many years so you can trust you're in good hands.

About us

4.74 Average

23 Reviews


I found the way the different options are presented very clear - much more useful than some other comparison sites. I sent it to my daughter as well.


Very informative, find myself a good ISA account with best return in terms of interest.


Easy to use website and up to date. Saved the link on my tablet.

Rob Holden

The website was very useful and informative.

Andrew Johnson

ISA can be confusing at first and this site includes a useful and helpful introduction into the world of ISAs