Place your bets, please…..on multimedia
messaging (MMS)
If your business has
anything to do with advertising, or betting, to take just two very
obvious examples, now is the time to start exploring your business
strategy for MMS, the next revolution in mobile messaging.
With video clips, animated
graphics and other rich media, MMS will transform the simple text
message (SMS) to a rich user experience that is predicted to unleash
a flood of innovation onto the mobile communications market. A
$40b market in mobile messaging is predicted for 2006 with the
lion's share going to MMS.
By the end of this year
network operators will have their GPRS and 3g services in place,
while the first MMS capable phones were launched back in May. The
first big push on MMS will come at the end of this year, with the
first mass public uptake expected by Christmas 2003.
Businesses which are first
to market with MMS products and services have the opportunity to win
valuable new markets. So, for example, if you're in the advertising
or betting industries, two sectors predicted to be among the first
to benefit from the new technology, now is the time to plan your MMS
strategy.
Call Information Systems on
+44 (0)20 8752 2500
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